Lawmaker cautiously optimistic about Kellogg food dye announcement

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State Representative Brad Paquette says it’s good news that WK Kellogg Company agreed this week to stop using artificial dyes in its breakfast cereals by 2027, but he’ll believe it when he sees it.

Paquette took part in a protest outside of the Kellogg headquarters in Battle Creek last year, demanding that the maker of Fruit Loops an Apple Jacks stop putting those fake dyes in foods. Following this week’s announcement from the company, he told us we’ll have to wait to see if they actually do it.

They also made these promises in years past,” Paquette said. “That’s one of the reasons why we went to Kellogg’s and we were bringing the 400,000 petitions to their doorstep because they had already promised this a while back. So, pushing it back, one of the things that they’re conceding is that they’re allowing these toxic dyes to be in their cereals for the time being, like that’s okay. And I get how the transition to natural food and vegetable flavoring and colorings is a process, but we’ve heard promises before.”

Kellogg agreed in a letter to the Texas Attorney General to stop using those dyes as it’s come under increased scrutiny amid the Make America Healthy Again movement.

Paquette has introduced legislation in Lansing that would prohibit school lunches from using several unnatural ingredients, including some of those dyes he’s hoping Kellogg stops using. He tells us that bill passed the House, but has yet to get a Senate vote.