New Radio Station Launches In Berrien County

957thelake

A brand new radio station has been launched in Benton Harbor-St. Joseph. Quality Rock 95.7 The Lake went on the air at noon Wednesday. Director of Programming and Content Bill Gamble tells WSJM News it’s all about playing high quality rock music for real music lovers.

“One of the things when we decided to put this radio station together is we didn’t want to make it like every other radio station across the country,” Gamble said. “There’s 50 years-plus of great rock music, and a lot of it doesn’t get played on the radio.”

That includes things like deep cuts or even live tracks. Gamble says you’ll hear all of that on 95.7 The Lake.

“It’s bands like the Beatles and Coldplay and Bob Dylan, Neil Young and REM and the Rolling Stones,” Gamble said. “Quality music.”

Gamble suggests tuning in and listening for one hour. He thinks you’ll like it. Quality Rock 95.7 The Lake is available via its own app, as an Alexa skill, and over the air. The Lake takes over the frequency previously occupied by WSJM Sports, which can now be found at 106.1 FM and 1400 AM. You can check out The Lake’s Facebook page here, and see its website right here.