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Posted: Monday, 12 May 2014 3:10PM

South Haven Visitors Bureau Launches Pure Michigan Campaign



A $160,000 "Pure Michigan" ad campaign featuring the City of South Haven launched Monday in the markets of Cincinnati, Ohio; Fort Wayne, Indiana; and Lansing, Michigan. Michigan native Tim Allen narrates the 60-second radio spot.

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The spot also features references to biking trails and shopping at weekly farmer's markets. The ad is entitled "A Good Book." The South Haven/Van Buren County Convention & Visitors Bureau is backing the campaign. The spot will have a formal debut Monday night at the South Haven CVB's Annual Dinner and Tourism Awards at the South Haven Yacht Club.


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