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Moody & Gifford
5:50 - 9 AM
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Posted: Tuesday, 15 April 2014 4:50PM

Benton Harbor Mayor James Hightower Recommends City Be Rebranded

As a brand, Benton Harbor's government and city is extremely weak, according to Mayor James Hightower.



He's proposing to completely rebrand the city and change the negative perception from the outside world.



He says a city is just like a company or product.



A planning session is in the works for the City Commission. Hightower hopes elected leaders will consider his recommendation in changing the City's image during that meeting.

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