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Handel on the Law
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Posted: Wednesday, 28 May 2014 5:30PM

Competitive Edge Names Fettig As Next CMO

Competitive Edge of Stevensville, a leading promotional products company, has a new chief marketing officer. Jay Fettig will become CMO effective July 1. Fettig will lead the company's marketing initiatives and will report directly to CEO and founder Mary Jo Tomasini. Fettig just received his Master of Business Administration from Kelley School of Business at Indiana University. As part of his MBA program, Fettig played a pivotal role as a brand management intern for the fast food giant, The Wendy’s Company. He built branding tactics to boost market share in the Late Night category, resulting in a 20% surge over the organization’s previous year. Fettig and his wife, Jordan, are both natives of the St. Joseph area, and are excited to be back in the community.

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