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Moody & Gifford
5:50 - 9 AM
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Posted: Tuesday, 15 April 2014 4:50PM

Benton Harbor Mayor James Hightower Recommends City Be Rebranded



As a brand, Benton Harbor's government and city is extremely weak, according to Mayor James Hightower.

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He's proposing to completely rebrand the city and change the negative perception from the outside world.

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He says a city is just like a company or product.

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A planning session is in the works for the City Commission. Hightower hopes elected leaders will consider his recommendation in changing the City's image during that meeting.


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